Identity for London-based lifestyle and wellbeing brand.
Crudolife was founded by lifestyle and wellbeing expert Shirley Sneh with the mission of becoming the go-to online hub for all lifestyle and dietry products, articles and tips. Indeed, Keto Select is a brand that sits within the Crudolife umbrella. The brief was to create an identity with a minimal and simplistic visual style and which could be used for a variety of applications, from packaging and stationery to video and clothing. The hand drawn leaf icon sits alongside sans serif font, Apercu, with stationery being foil blocked onto GF Smith Colorplan papers.
Work covered: creative direction, packaging, design and copywriting.