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Mallno

Branding

Mallno

Mallno brand identity
Disciplines: Art Direction, branding and illustration. 

Not all computer-based businesses need to look the same, and that was the brief for Mallno whose logo is hand drawn to evoke a softer, more human feel. The application also had to challenge the norm, moving away from a technology cliché of white with primary colours to predominantly grey and black, with accents white.