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Pinpoint Creative

Josephine Slade is a fashion and interior stylist working for well known brands such as Boden, Wrap and John Lewis. Studio Mad Keen worked on the naming and identity, using ‘pinpoint’ as a metaphor for the intricate detail that Josie brings to her work . The custom wordmark, which is based upon typeface Gotham, was paired with a neutral colour pallet to create an understated visual style.