Disciplines: Strategy. Art Direction. Branding. Type Design.
Josephine Slade is a fashion and interior stylist working for well known brands such as Boden, Wrap and John Lewis. Studio Mad Keen worked on the naming and identity, using ‘pinpoint’ as a metaphor for the intricate detail that Josie brings to her work. The custom wordmark, which is based upon typeface Gotham, was paired with a neutral colour pallet to create an understated visual style.